Geo Targeting

Target local customers with Bluetooth Creative Group’s geo-targeting solutions

If your auto dealership is based in Long Island or the tri-state area, it will do you little good spending marketing dollars so someone in Maryland or North Carolina can find you. The vast majority of auto dealerships serve a local customer base. So, it’s essential to target that local audience with your marketing strategies. Bluetooth Creative Group relies on geo-targeting solutions to do just that.

As location data becomes increasingly more accurate, marketers can rely on it to target local customers more effectively. Also, increasing numbers of customers are willing to share their location information when performing a search for products and services near them. They’re performing searches such as:

  • New Jaguars near me
  • Used SUVs near me
  • Affordable auto parts near me

If you sell these items, you want that local customer to see your business early on in their search results. Our geo-targeting solutions help you connect with local searchers so you experience increased business.

With our geo-targeting solutions, we can:

  • We can use location-specific keywords in conjunction with paid ads
  • Exclude geographic areas where your customers aren’t likely to be
  • Adjust ad bids to prioritize specific locations
  • Define a location radius around your business or even another location (like your competitor’s auto dealership or an auto parts store)
  • Target venues where customers are likely to be found

And that’s not all. Bluetooth Creative Group’s digital marketing team also relies on geo-marketing solutions to analyze consumer behavior in associated with the locations they’ve visited. We can even use location-specific landing pages to provide more relevant content for local consumers. We can help you take advantage of geo-marketing strategies to fine-tune your marketing campaigns and ensure your spending your marketing dollars where it counts most. Call us to get started.

WHAT OUR CUSTOMERS ARE SAYING

Bluetooth Creative was not as big as some of the large dealership agencies out there. But they were the best choice because they knew our business and showed us where we could really use improvement. It seemed like every other agency was just cookie cutter – one size fits all. Bluetooth assessed what we were doing and created a plan and a strategy that fit our budget and worked for us. 

We started with Bluetooth Creative back in March and have already seen a strong impact on our day to day. They helped us implement a fixed operations rewards program that our existing customers responded well to, and also allowed us to re-engage our lost clients and bring some of them back into our dealership garage again. 

When we started working with Bluetooth Creative Group we knew we would get results. What we didn’t know was that within 6 months we saw a major shift in our web traffic that allowed us to really take advantage of our current prospects and position us to win more vehicle sales. Their processes are straightforward and their methods work. Thank you Bluetooth for all you have helped us with. 

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