Google Retargeting

Re-Attract Customers to Your Auto Dealership Using Google Retargeting Strategies

The truth is, not every customer is ready to make a purchase immediately upon visiting your business website. Often businesses have to market to these website visitors several times before they convert. With Google Retargeting, marketing pros like Bluetooth Creative Group can show targeted advertisements to customers who have previously shown interest in our clients’ auto dealerships. Retargeting is a great way to ensure that your dealership remains relevant to potential customers. In our experience, retargeting previously interested customers works–and the conversion rates prove it.

If your dealership already advertises with Google Ads, remarketing to a target audience is easy. Our digital experts will employ a remarketing code to your website. When a person visits your site, they are automatically added to your remarketing audience with the help of browser cookies. We can customize this code or pixel for various audience segments. For example, you might not want to send ads for family vehicles to a young demographic. You might want to showcase your services for certain customers instead of new or used vehicles.

We help our clients create compelling retargeting ads that help bring back customers who once showed an interest in your dealership. We help you decide which incentives are most likely to reignite customer interest. For instance, a three-day sale or rebate might attract car shoppers to come in and take a test drive.

Bluetooth Creative Group is dedicated to our clients’ success. We understand that marketing can be a long game–and retargeting campaigns are part of those long-term solutions that can achieve great results. Moreover, with more strategically targeted marketing, we can help our customers save money on cost per click ads. Contact us to learn more about our retargeting capabilities with Google.


Bluetooth Creative was not as big as some of the large dealership agencies out there. But they were the best choice because they knew our business and showed us where we could really use improvement. It seemed like every other agency was just cookie cutter – one size fits all. Bluetooth assessed what we were doing and created a plan and a strategy that fit our budget and worked for us. 

We started with Bluetooth Creative back in March and have already seen a strong impact on our day to day. They helped us implement a fixed operations rewards program that our existing customers responded well to, and also allowed us to re-engage our lost clients and bring some of them back into our dealership garage again. 

When we started working with Bluetooth Creative Group we knew we would get results. What we didn’t know was that within 6 months we saw a major shift in our web traffic that allowed us to really take advantage of our current prospects and position us to win more vehicle sales. Their processes are straightforward and their methods work. Thank you Bluetooth for all you have helped us with. 


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